The SUBWAY^® Case Study is the first corporate documentary to explore a myriad of fundamental concepts critical to understanding business, entrepreneurship and franchising using SUBWAY^® Restaurants, the largest restaurant chain in the world, as a case study. Containing 60 interviews with the founding team at SUBWAY^®, the “Sandwich Artists” and franchisees who run the business, and the C-level executives leading global growth, this documentary will enthrall, inspire and awaken students to new possibilities in their own lives and careers.

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This guide is intended to be used in conjunction with the documentary and to provide supplementary instruction materials for professors so that it may be studied in sections, as a lesson plan. Each chapter of the DVD and guide will act as a different instruction segment that can be used independently or in order.

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