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The Entrepreneurial Decision

by Jennifer Kushell on 10/25/2010

entrepreneur in open field

YOU’VE NEVER BEEN QUITE LIKE THE REST OF YOUR FRIENDS. YOU WERE ALWAYS THE … DREAMER, THE INVENTOR, THE DOER.

You were probably the first to open a neighborhood business selling lemonade, your little brother’s action figures, or your family pets. Somewhere along the way, you realized that something inside of you was pushing you to do more. Your friends and immediate environment stopped influencing what you did, and some other force kicked into gear. You knew that you were difference, and so did everyone else. Your mind worked in ways that exhausted those around you. You obsessed over finding new and better ways to build, sell, or market a product or idea. People said that you tired them out – still do in fact, with your “overactive imagination.”

Do you wake up in the middle of the night with earth-shattering ideas? Do new business concepts intrigue you? Does the word entrepreneur excite you? If you can’t throw away your 3 year old pile of business magazines because you are convinced that you’ll need their start-up, business management, or employee benefits articles someday soon, stop dreaming and start doing something about it.

Maybe you’ve already started a small business. Or just wish you had. Well listen, you’re not getting any younger.

Despite the type of invention, services, or venture, you’ve always been the enterprising sort, knowing that one day it would lead t something big. Whether people told you that you were crazy or destined for greatness, you’ve kept dreaming your entrepreneurial dreams. Until now. Now you’re debating taking those dreams a step further – establishing or committing to grow a legitimate, legally sound, hopefully successful business.

You might be hesitant to venture out on your own. And with good reason. The business world can be a jungle for those who are unfamiliar with it. But you can do it. Whether you want to start a small, local business or land on the cover of Forbes one day, your options are wide open. Easier said than done? Maybe. But it happens ever day. When was the last time you went to a newsstand and didn’t see someone under 35 on the cover of at least one business or technology magazine? So whatever your personal circumstances are, there are a lot of stellar entrepreneurs out there who stared with no more money or experience than you have right now. Here are just a few to keep in mind:

  • Michael Dell (Dell computers) used his college dorm room as a storage shed while selling computer disks to fellow students.
  • Frank Carney started Pizza Hut out of a little shack on Wichita State University’s campus because no one else would give him a lease.
  • Paul Orfalea started Kinko’s right out of college in an old building in Santa Barbara that was so small he had to roll the copier out on the sidewalk to fit customers in the store.
  • Seventeen-year-old Fred DeLuca ended his lifelong dream of going to medical school to start a small submarine sandwich shop – now know as Subway.

You wonder if people called them crazy? You can bet on it. But something made these people succeed in business when everyone told them that their dreams were impossible: Determination, perservance, and trial and error. You supply the first two, and I’ll tell you about some other young entrepreneurs whose experiences can help you avoid the errors. So if you really want to build your own business now, and accomplish more than even you can imagine…stay tuned in to our weekly series of excerpts from Jen’s first book the Young Entrepreneur’s Edge.

Next in the Entrepreneur’s Edge Series: Making the Decision to Go the Entrepreneurial Route

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Comments

  • http://www.chaordix.com Jaime

    If you are an entrepreneur on the go, or you want to test out your ideas in a low-risk way, there’s a solution for you. It’s called crowdsourcing, and it’s a method by which you can pitch products to a crowd and let them vote/comment on them. Winning ideas will be reviewed by a panel for production. Produced ideas will create royalties for the creator, as long as the product is sold. Want to innovate on the cheap with a good reward structure in place? Give it a try.

    http://www.geniuscrowds.com

  • Damone

    Great article Jen! Makes sense out of why I do what I do :)

  • Steve

    You described me perfectly. As I child, I ran the first and best neighborhood pet-sitting service….constant innovation fueled by encouragement from open-minded fine artist parents….fast forward 20 years, I have my own small business…but it’s not successful for me enough to have savings, health insurance, or my own living space…. Frankly, business ownership is in no regard as EASY as you paint it to be above in your article….just finding your passion and talent, and then starting a business does not dictate the ultimate success you describe. What nobody EVER shares on TV documentaries about successful entrepreneurs is how they *really* grew the business from nothing to something. Like with the ‘Life is Good’ company, the brothers sold tshirts at Boston street fairs, and then BAM the cable show cuts to them in their ultra-modern factory as billionaires with a staff into the hundreds….it was never explained whether they took out a loan or simply re-invested their profits, etc…..

  • http://wickedstart.com bryan janeczko

    I think this was a great article to highlight the passion behind starting a business. As a serial entrepreneur, I can attest to the growing pains that Steve (above) is going through. What helped me achieve ‘ financial success’ and scale my business, I connected with support groups like the Entrereneur’s Organization (EO) and other business groups to help me get out of my own way and build a better business. Perhaps support groups like this can help you think of ways to buid a business from getting additional funding, to finding business partners, or securing strategic partners to outsource components of the business. By doing this, I was able to get out of the production business and focus on the customer experience and sales.

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