The DMA (Drives, Motivators, Attitudes) of An Entrepreneur

robert-touchmanAnalyzing oneself allows you to dig beneath the superficial shell of your internal and external worlds, and discover the vital essentials of your own person. Although this acquisition is not a physical one, it is one that gives you a tremendous advantage.  The more you analyze yourself, the more synthesis of ideas will become second nature.  It will become habit to move idea to theory.  In analyzing myself, using the Premium Report: Your Path to Success, I was able to dig beyond my external shell and discover details about my person that help explain where I am and where I will be.

The Premium Report starts with a section on DMA: drives, motivators, and attitudes – why you do your job. There are six main elements of the DMA: helping, influence, knowledge, money, structure, and uniquenessThe analysis of my person with this report paralleled my philosophy of entrepreneurship and mirrored my path of corporate success.

With respect to knowledge, it is important that, in your entrepreneurial pursuits, you are resourceful and able to accomplish tasks. When dealing with clients, it is imperative that you are able to find the answers you do not know and make the time you do not have. Knowledge also relates to seeing the big picture – an entrepreneur needs to be able to visualize and actualize: see the big picture and be able to communicate it and bring it into action.

The report continues on with money.  With this classification, you must find yourself as one who makes practical decisions focused on the bottom-line. Keep your end goal in mind and do not be taken astray by temporary or immediate goals and gratification.

Uniqueness: be able to take a stand. One of the most important elements of entrepreneurship is being able to find a partner.  But in finding a partner, keep reciprocity in mind.  To form a successful entrepreneurial company, you and your partner must be able to bounce ideas off of each other – that means not collapsing into agreement in debate.

The fourth element of the DMA: influence.  Accept that the task you seek to complete will, no doubt, be an arduous one. Struggle is a fact. Be ready to put as much effort as possible into the goal you wish to accomplish.  Live off of the competition: breath in the entrepreneurial spirit. Visualize your plan and design projects for your team to accomplish.

Structure is another integral component. Get it the habit of creating solutions through personal attempts, calculated risks, and creativity rather than ‘by the book’ established procedures.

The final element of the DMA: helping.  In a client-based industry, commitment is the key. Show that you are committed with a good memory for helping others keep an active mental list of others’ needs, especially your clients’.

Once the Premium Report has analyzed your DMA, you next move on to how you operate.  There are four elements to how one operates: problem solving, people, patience, and procedures.

First, how you solve problems: in line with the entrepreneurial spirit, find yourself as a strong self-starter. If you desire to start your own company, you cannot wait for things to happen.  You need to be the one who gets on the phone and makes the calls to reel in the customers.

How you deal with people is simple: have good verbal skills, and make them see your enthusiasm and drive for all that you desire to do.  With passion and enthusiasm, you can ignite your client into action beneficial for your company.

Be patient! Have the endurance to take the time to build a good team. It is absolutely essential that you feel comfortable with the team you are working with.  In the end, it is better to take the time and look at the larger advantages.  Rushing to action too quickly prevents things from being done thoroughly.  In rushing to establish a team that is available rather than extraordinary, you may prevent great things from being accomplished.

Finally, looking at how you embrace procedures and rules will provide you insight into your person.  Try to be firm and confident in your approach.

Accomplish a variety of tasks!  Use your practical mind to solve problems with the bottom line in mind.

The Premium Report goes on to cover one’s potential obstacles, and one’s own ideal job culture.  Take the test – do not be afraid of the analytical diagnosis of self.  Everyone has blind spots and shadows.  As soon as you ignore these shadows and blind spots, they will find themselves permanently obstructed on their path to your consciousness. In your unconscious, they will grow blacker and darker.  Analyze yourself and allow your faults to be exposed and brought into consciousness – only then can they be corrected, and you be on your way to entrepreneurial success.


Robert Tuchman is the Founder of TSE Sports & Entertainment, Executive VP of Premiere Global Sports and Author of Young Guns The Fearless Entrepreneurs Guide To Chasing your dreams and breaking out on your own.