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personal branding

These days, the concept of branding is as important to individuals as it is to companies, organizations, politicians, cities and countries. If people don’t know who you are or what you stand for, how can you expect them to engage with you? (That means hiring you, reaching out to work with you, asking your advice, serving you up opportunities…

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Think about the last time you Googled someone. As young professionals, we grew up with the web and have all kinds of content out there about us. High school track scores, Facebook wall posts, blog comments, etc. – these digital breadcrumbs make up an online image that can work for or against us.

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Remember the last time you cringed when you heard the way someone described who you are or what you do? Maybe you’ve found yourself sweating over how to describe yourself or your latest project. How about those business cards of yours, that bio, your website or that promotional reel you created? Those giving you any stress? All of these instances and elements are part of your professional branding. How effectively you brand yourself has a lot more to do with your success than you might think.

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Etiquette. It’s a subtle art, but one that has significant importance throughout your career. And, in light of the recent discussion on customer service, it seems common courtesy is needed now more than ever.

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Career Rocketeer has just posted another fantastic list for young professionals and entrepreneurs. This time — it’s the top 100+ Career Blogs that ALL Professionals should check out. Find YSN’s blog in the Leadership, Management & Career Development section along with other great resources such as …

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