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Marty Slevin, Director of Talent Management at Waste Management, wants to know how his company can better communicate their sustainability initiatives to college students. Please post your comments and responses!
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Hi Marty,
I think campus presence makes a significant impact on college students. Especially among the “green movement.” I feel a simple graphic on trash receptacles (on campus) promoting these initiatives could make serious headway. Students in today’s environment are distracted by emails, texts, iPods and their surroundings, but images or eye-catching themes that interrupt there daily rituals will really resonate.
Hi Marty,
I think Chris makes an excellent point. When I was on campus I was either talking to friends, looking down at flash cards on my way to class or otherwise distracted. But when it came to throwing away trash, I always appreciated the option to recycle. If I saw your logo on a trash bin for recyclables I definitely would have remembered it.
Thanks,
Monique Peltz