The following is an excerpt from an article featuring Jennifer Kushell:
We asked Jennifer Kushell, entrepreneur and author of Secrets of the Young & Successful, how to make sure your start-up survives — and thrives.
1. Be passionate about the work.
You’ll never muster the mojo necessary to get your business off the ground unless you absolutely believe in the product or service you’re peddling.
2. Do your homework.
Seems basic, but many entrepreneurs don’t test their products in the marketplace. If you’ve designed a cool new line of T-shirts, try hawking them on eBay. A paying customer is a sign you’ve got a viable product.
3. Take advantage of helping hands.
There are ample resources available to upstarts; start with SCORE (score.org) for free workshops.