The first thing most people do to learn more about you is search for you online. What they find can make all the difference in whether they want to have anything to do with you or not. And those decisions are made in minutes, if not seconds. Take control of your online identity and build your brand with purpose and passion and yes, strategically. Be proactive and make sure that what people find leaves them with the most positive possible impression. Then your job is to reinforce that in person and embody this glowing image of you both on and offline.
In this volatile economy, with so many of us in a state of transition or flux, anything we can do to give ourselves an extra edge can make all the difference. Instead of just focusing on survival, think in terms of fast tracking to the next stage or level.