Archive for Personal Branding - page 5

These days, the concept of branding is as important to individuals as it is to companies, organizations, politicians, cities and countries. If people don’t know who you are or what you stand for, how can you expect them to engage with you? (That means hiring you, reaching out to work with you, asking your advice, serving you up opportunities…

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Resumes are so last year! Want a real power tool that will seriously open doors for you? It’s called a pitch. And while most people know they need one, few can deliver a powerful one on seconds notice. And that can make or break an potential opportunity on the spot. Just think about how many you could have lost recently.

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Do you cringe when someone asks: So…”What’s your story?” Don’t worry, you’re not alone. It’s a loaded question. Where do you begin? What do you say? How can you possibly answer something like this, let alone without boring someone to death with a long-winded account of your life story.

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Think about the last time you Googled someone. As young professionals, we grew up with the web and have all kinds of content out there about us. High school track scores, Facebook wall posts, blog comments, etc. – these digital breadcrumbs make up an online image that can work for or against us.

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Aside from the basic rules of engagement LinkedIn has established, here are a few courtesies to remember that will guarantee you get the most out of your LinkedIn experience – and avoid aggravating others in the process.

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